Marketing Macarons
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My LAST newsletter...
Hi Reader, This is it – the final issue of Marketing Macarons of 2024. I’ll be back mid-January 2025, but until then, it’s time for a well-deserved pause. Why? Because I know that you (yes, 99% of you) are winding down for Christmas and New Year’s 🎄 And if you haven’t planned a break yet, I hope this email is the nudge you needed. December is perfect for three things: Reflecting on the year gone by – celebrating your wins, the goals you crushed, and the lessons you learned. Setting intentions...
Spotify Wrapped: The secret source behind the brand's genius marketing play (MM #9)
Hi Reader, December’s finally here! The month that feels like the weekend of the year – a cozy pause before new beginnings. It’s the perfect time to curl up with a hot mug of cocoa, a beloved book, or a Netflix Christmas movie (yes, they’re my guilty pleasure!). And let’s not forget some festive tunes to truly set the mood. And speaking of music, have you had a look at your Spotify Wrapped yet? Every December, Spotify Wrapped dominates our feeds, turning data into stories that feel personal...
Why this Thanksgiving feels extra special…🍁
Hi Reader, Firstly, Happy Thanksgiving! 🦃 I hope your weekend is filled with family, friends, joy, and maybe some pumpkin pie. 🎃 Secondly, I want to express my gratitude to YOU. This newsletter wouldn’t exist without your support and readership, and I’m so grateful you trust me with your inbox! 💌 As I reflect on this incredible year of solopreneurship, here are five things I’m deeply thankful for: Firstly, all 3,000+ of you newsletter readers – this growing community means everything to me!...
Kit’s bold rebrand: The surprising twist you didn't see coming! (MM #8)
Hi Reader, The Convertkit to Kit rebrand broke all the rules. But here's the most surprising twist: Instead of CEO Nathan Barry leading the charge, he handed the reins to Creative Director Charli Prangley. The result? A bold transformation, developed in partnership with the London-based branding agency Koto, that repositioned Kit from an email marketing tool to an all-encompassing platform for creators. Key Lesson: Empower the right people to drive key decisions at your company. Here’s How...
Missed you! Here’s what’s new in the Marketing Macarons world...
Hi Reader, It’s been a hot minute, hasn’t it? Between travel, work, life, and celebrating milestones (including my grandma’s 100th!), it’s felt like I’ve been off on a grand adventure. But I’m back – revved up and ready to catch up with you! So much has happened in the last couple of months, and the most exciting news of all? We’ve had a massive surge of new subscribers after being featured on Kit.com! (More on that in a minute – keep reading on …) To each of you wonderful 150+ new readers,...
⏰ Why your success in 2025 relies on deadlines (MM #7)
Hi Reader, Can you believe how quickly August slipped away? With less than 4 months left until 2025, time is flying by! I just wrapped up my Q4 planning and I’m ready to finish the year strong. While planning for Q4, I realized time is one of our biggest obstacles to productivity. That’s when I remembered Parkinson’s Law. The hidden danger of too much time You’ve probably heard of Parkinson’s Law: the principle stating work expands to fill the time you give it. Let’s say you have two hours to...
The honest, unfiltered truth about being a full-time entrepreneur (MM #6)
Hi Reader, Six months ago, this corporate girly took a leap of faith to become a full-time entrepreneur. Fast forward to today, I’ve learned so much from being on this adventure. I’m sharing these lessons with you because I believe they’re relevant to entrepreneurs and anyone navigating a career path that requires grit and self-belief. 6 Months, 6 Key Lessons 1) Find your tribe: Entrepreneurship — especially solopreneurship — is a very lonely journey. Some days, you’re buried so deep in work...
Goodbye brat summer, hello demure fall 🍁 (MM #5)
Hi Reader,See how I send you weekly letters, covering the latest and greatest Marketing trends and insights? ✨Very demure, very mindful, very cutesy even✨ And if you're thinking, "Wait, what’s going on here?" then buckle up — because I’m about to spill the beans on the trend that’s shaking up the internet. How it started It began earlier this month when TikTok creator Jools Lebron posted a video about makeup tips. Later that same day, she shared another video on how to act demure at work....
My new secret to get more done... in less time (it's a game-changer!) (MM #4)
Hi Reader,A couple of weeks ago, I asked for feedback on my newsletter. Among the heaps of positive comments I got – One of the core pieces of feedback was: that my newsletter is just a tad bit long. Guilty as charged: the last issue I sent out had a read time of nearly 8 minutes! I’m taking this feedback on board and embracing the challenge head-on. So from this week forward, I’ll be sending out a weekly letter, with just one key topic. So, without further ado, let’s dive into today’s...
Is rebranding in public a wise move? 😲 (MM #3.3)
Hi Reader,It’s the end of another month, and I’m happy to report – July’s been good! I’ve signed on a few new clients and will be working on some exciting big projects through the summer and fall. But the most exciting part? We are now a community of over 1,500 readers! 🥳 When I started Marketing Macarons in June, I thought it would take about 6 months to hit 1,000 readers. So I’m really grateful to have surpassed my target in just 6.5 weeks! Today’s letter is slightly longer, but it has some...
Join a community of 3,000+. Subscribe for incredible bite-sized nuggets of the latest in Marketing, AI, and how to optimize your productivity like a pro 🚀