Hi Reader,

The Convertkit to Kit rebrand broke all the rules. But here's the most surprising twist:

Instead of CEO Nathan Barry leading the charge, he handed the reins to Creative Director Charli Prangley.

The result?

A bold transformation, developed in partnership with the London-based branding agency Koto, that repositioned Kit from an email marketing tool to an all-encompassing platform for creators.

Key Lesson: Empower the right people to drive key decisions at your company.

Here’s How Kit Did It – And the Lessons You Can Steal for Your Brand:

A Rebrand Rooted in Purpose

Kit’s transformation wasn’t just a new name and redesigned logo – it was a masterclass in branding done right.
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At the heart of the rebrand were three core elements of Kit's new brand identity:

• Bold: Reflecting the courage to stand out in a crowded creator economy.
• Expert: Showcasing the platform’s rich legacy and deep understanding of creators’ needs from over a decade of insights
• Sincere: Staying true to the authenticity creators value most.

These principles influenced every aspect of the rebrand – from typography and logo design to color palettes that exude vibrancy and energy.

Ready to finish 2024 with a bang? Let’s make it happen together! Start by frontloading your work and watch your productivity soar. I’m here to help you: Attract high-quality leads Boost your conversion rates Launch your next big product Build and scale your personal brand ​ Don’t wait until it's too late — secure your spot now and let’s achieve greatness before 2025 hits. Book a time in my diary here.

Design with Intent

Kit’s new visual identity isn’t just visually appealing – it’s purposeful:

• Logo: The logo’s upward and downward arrows symbolize the value exchange between creators and their audiences. The “i” at the heart represents the creator, the driving force behind it all.
• Colors: The iconic Kit blue and vibrant gradients convey movement and inclusivity, keeping the brand adaptable across different platforms.
• Fonts: Custom fonts were designed for clarity and warmth, making the brand feel human and approachable.

Key Takeaway: Does your brand’s design do more than look good? Does it serve a purpose and resonate with your audience?

The Big Lesson

Kit’s rebrand wasn’t just about a name or look – it was a strategic leap forward.

By trusting the Creative Director's vision and focusing on its core audience of creators, Kit has built a lasting brand that stands for something bigger.

Here's How to Adapt Kit's Brand Playbook

• Fresh perspectives: Empower your team to make the big and small decisions.
• Creative risks: Rebrand for what you want to be, not just what you are.
• Audience-first strategy: Align your brand with what your audience truly values.

Ready to transform your brand? Let's talk!

P.S. Whenever you're ready, here are 3 ways I can help you: ​ ​Ace your Marketing – I can help with your brand's go-to-market strategy, marketing campaigns, email campaigns, website, content marketing and lead generation. ​T​urbocharge your Career – Book a call with me to discuss time management, career changes, salary negotiation, or finding the right mentor and sponsor. ​Join a Global Community​ ​of High Achievers – Connect with me on LinkedIn and be part of a global community of 10,800+ leaders and changemakers.

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