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Marketing Macarons

The honest, unfiltered truth about being a full-time entrepreneur (MM #6)


Hi Reader,

Six months ago, this corporate girly took a leap of faith to become a full-time entrepreneur.

Fast forward to today, I’ve learned so much from being on this adventure.

I’m sharing these lessons with you because I believe they’re relevant to entrepreneurs and anyone navigating a career path that requires grit and self-belief.


6 Months, 6 Key Lessons

1) Find your tribe:

Entrepreneurship — especially solopreneurship — is a very lonely journey. Some days, you’re buried so deep in work that you don’t see another soul.

Two game-changers for me:

  • Cafe work dates: I schedule these weekly. Non-negotiable.
  • Connecting with fellow entrepreneurs: Opens doors to new opportunities and support.

2) Enjoy every minute of the rollercoaster:

Look, there’s bound to be highs and lows, doubt and victories. Entrepreneurship isn’t for the faint-hearted, and I can see why. You need to have barrels of grit, determination, and patience.

My go-to approach:

The key is to be realistic with your goals and be prepared to weather the ups and downs. I’m constantly reminding myself that it’s a marathon, not a sprint.

3) Hustle hard, but learn to recharge:

It’s not easy starting from scratch. I’ve been hustling nearly 6 days a week, close to 10-11 hours per day. My mind is constantly buzzing (and I love it). But I’ve also trained myself to unplug when I can.

My mantra:

If I have an intense 7-day work week (it happens!), I try and take the following Monday off (perks of being your own boss). I spend the day at a café, reading or coloring mandalas, or relaxing with Netflix (Love is Blind is my latest guilty pleasure haha).

4) Comparison kills joy:

When other entrepreneurs claim they’re doing $10K and $100K months, it’s easy to fall prey to the comparison trap.

How I deal with FOMO:

I remind myself everyone is on their own unique journey. Focus on your path and stay true to your values. My path is mine alone, and I choose to grow with integrity, not by cutting corners. Staying true to my values and maintaining client trust is non-negotiable. Periodt.

5) Consistency is key:

The key is to show up and do the work, even when it’s hard. I’ve found that being disciplined keeps me aligned with my goals and commitments.

What consistency looks like for me:

My passion keeps me going, even on the hard days. I often put in 10-hour days. I do it because I love it, and it feels less and less like work.

6) Work with the best:

My biggest takeaway from this journey? Work with the right people. I partner with clients who value what I bring to the table, have audacious goals, and want to make a positive impact in the world. Aligning with like-minded people not only makes the work more enjoyable but also leads to greater success.

Ready to start your best chapter?

All of this was possible because I invested in building a strong personal brand. If you’re ready to take your career to the next level or transition into full-time entrepreneurship, you need a solid personal brand.

Book a session with me today, and let's craft a personal brand that sets you up for success!

Which of these lessons resonated with you the most? I’d love to hear about your journey — just hit reply!

P.S. Whenever you're ready, here are 3 more ways I can help you:

  1. Ace your MarketingI can help with your brand's go-to-market strategy, marketing campaigns, email campaigns, website, content marketing and lead generation.
  2. Turbocharge your CareerBook a call with me to discuss time management, career changes, salary negotiation, or finding the right mentor and sponsor.
  3. Join a Global Community of High AchieversConnect with me on LinkedIn and be part of a global community of 10,200+ leaders and changemakers.

With gratitude and macarons,

Neha Kirpalani

Founder & Chief "Everything Officer", Marketing Consultant, Personal Brand Strategist

113 Cherry St #92768, Seattle, WA 98104-2205


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